Characteristic of the standardized interview • 08.24.11
The standardized interview
Characteristic of the standardized interview that the wording of the questions, their sequence and the possible answers and the interviewer behavior are well defined. This allows the results are compared. Standardized interviews are particularly suitable for written surveys (Eg “student-survey”) Within a short time, many data are collected. However, all
“This imaginary” information of the respondents lost. Therefore, this type of interview, it often lacks depth (Depth interview).

Example of a standardized interview: Students Survey
Such a study makes sense if you
- Others want to explore the mood and opinion (s) of students / inside of your (or other) school
- or in a particular area, for example political education, energy awareness, transformation of School building or on a substantive issue, the prevailing attitudes and opinions in experience want to bring.
- or multidisciplinary (eg in mathematics (statistics), politics) to carry out a project want.
In an opinion survey to a given topic using questions that exactly for all respondents be treated, make comparisons and statistical statements can be made. The questions should be possible to neutral after methodically verified without specific criteria and should
Expertise can be answered. With a survey we will find out in the rule which Possible settings in a well-defined (at large representative surveys also called selected) group of persons who are present or prevailing opinions and attitudes.
There are different question (arc) types:
More open and standardized questions allow the detection of a diverse range of answers. The open Questions require an accurate evaluation, in which the Answers can be bundled in groups and commented afterwards. Standardized questions allow statistical analysis of the responses.
A questionnaire will be developed continuously, ie designed, tested and adjusted. It is important
the questionnaire before the actual interviews with some people from the selected target audience to test it then possible to understand and tailored to the target audience to complete.
In addition, ensure, when writing data to the following surveys:
- Give and ask for all necessary information such as sender, date of return, addresses,
Time stress, possibly including information on who is interviewed, age, gender, income,
Education, etc. (unless this is requested).
- Careful drafting is therefore of particular importance, because in contrast to a
oral interview may not be in demand. To explain is what the intention is a survey,
why it is relevant and useful, and what will happen to the data, who is the / sender / in
and that anonymity is preserved.
- Assign the circuit once again to return address or drop off date and (e). Thank you
and to specify when the / is the respondent to hear from you. It may be useful to name
and (e-mail) address or telephone number of the / of the interviewer / s indicated.
